Memberships in clubs continue to grow, according to the latest research. We talk to Ben Midgely, CEO of Crunch and veteran industry entrepreneur, about what that means to you.
Though many may try not to think about insurance, it's a necessity for fitness professionals. Make sure you are well-informed about all of your options when seeking coverage.
I’m going to present you with three typical scenarios from the fitness industry. If you recognize yourself in this article, maybe it's time to be a bit more respectful.
In fitness, what the customer wants is not necessarily what the customer needs. I'm going to outline what they want, versus what trainers need to provide.
Looking to opening up your own gym business? Help is at hand, not just from me but from those who have done it before. Here are a few things I would look at if I was in your shoes.
Fred Fornicola is a fitness specialist. He has been involved in the field of strength and fitness since 1976 and has authored hundreds of articles in numerous publications.
Your team is your family and what power your business. These are important things you need to examine before bringing a new member into your business team.
As a gym business grows, class size can become a problem for many business owners. But if you incorporate a class cap, you also have to figure out how to enforce it.
I don't have a single day off this month, and every weekend is taken up with courses. I know I’m not the only one to face such difficulties, so I'm sharing how I plan my week.
A few years ago I made a big mistake. I got a lot of attention, but at a big expense. And it was the Incredible Hulk Sean Waxman who helped set me straight.
Why is it some people choose to approach their pricing model for a gym business in a completely illogical fashion? A business that does not pay its owner can't possibly last.
An increasing number of coaches or personal trainers are providing online training services. However, a recent study has found that providing printed information is more effective.
Let's look at what really happens when you do a heavily discounted email offer like Groupon, including the potential for insulting your current clients and the tiny amount you actually earn.
If a career in coaching and running your own facility interests you then this video is one you need to watch. Or maybe when you look at this video you will realize that this industry is not for you.
My business manager keeps telling me I need to write up who my perfect client is. If you describe your perfect client, I am told, "They will come." So, here it is and how to make your own list, too.
You've probably heard finding a niche is a good business move, but there's a good and a bad way to do it. Here are five things to avoid while exploring a new specialty.
Running your own gym might sound great in theory, but there are some tricks to actually getting your business off the ground. Here are 7 articles will help you build your gym business effectively.
Are you a coach, or hoping to become one in the near future? If so this one is for you. Here are the top ten articles from our coaches here at Breaking Muscle in 2012!
Looking at back at the start of my gym business, I cringe at how many things we got wrong. Here are six things I wish I'd been told. Don't make the same mistakes I did with your new gym.
A recent article from the Journal of Strength and Conditioning Research explored the role of the strength and conditioning coach in providing emotional support to injured athletes.
Thinking of starting a gym business or becoming a personal trainer? Here are fifteen of the best business books I have personally read and go back to. They've made a big difference for me.
Have you ever asked your clients what they think of you or why they train with you? Have you ever considered firing any of them? Read on to learn how to win the hearts and minds of your clients.
You're a trainer or a coach and you work out on your own...but you're losing motivation! Here are 3 solutions to keep YOU fit and healthy, just like you do for your clientele.
In part one of this series we discussed widening your technical knowledge in-depth. Now, it’s time to focus on getting info OUT of your head, INTO your students, and INTO the world.
I get asked all the time how to become a successful fitness blogger. If you take these 7 sins to heart, you will be leaps and bounds above the other bloggers out there!
Own a small gym and trying to navigate the business side of things? This two part article on running a small business is for you. 5½ things you NEED to fix to be successful!
Run your own gym or studio? Trying to navigate being an entrepreneur as well as a coach? I know the joys and pitfalls of running a gym. Read on to find out the fixes you NEED to make.
So, how does one go about becoming the general manager of a world famous MMA gym? Scott McKendry found his way in through being a student at the world-famous Team Quest gym in Portland, Oregon.
One of the biggest elements separating good coaching from adequate is the instructor’s ability to communicate. A ‘difficult’ student is a quick and clear litmus test for a coach’s ability.
As a full-time fitness coach, it has been my experience there are three components to good coaching – technical knowledge, the ability to manage a group, and communication skills.
