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Get Naked: Shed the Fears That Hold Back Customer Loyalty

Coach
Natural Movement

Today I've got another must-read book for you.

 

The book is Getting Naked, by Patrick Lencioni. This absolutely brilliant book is not only a great read, but it also highlights three key fears that hold us back in our service profession and actually sabotage client loyalty.

 
Yes, we are service professionals. No matter whether you are a strength guy, Pilates trainer, or yoga instructor, you are in a service industry. As such, the loyalty of your students or clients is incredibly important.
 
In the book, Lencioni delivers these three fears in a fable that teaches us some moral imperatives about being successful service professionals. I don't know about you, but I really do get scared to death from time-to-time in this job. And these fears can cause us to actually push clients away and keep us from having a truly engaging, rewarding relationships with the people we want to work with.
 

 

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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.

 

You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.

 

Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.

 

There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.

 

 

That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.

 

Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.

 

Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.

 

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