BreakingMuscle
CoachesOnly

Find Your Archetypal Client Persona

Coach
Natural Movement

Today I want to share an exercise that I’ve found to be really powerful in helping me get clear on who it is I do my best work with, what the work actually is, and how I can go about communicating it in a way that clicks with people who are a “Hell, yes” for me and helps to turn away people who aren’t going to be a good fit—people that I can’t serve well and I won’t actually enjoy working with.

 

This hugely inspiring exercise comes from Rich Litvan, author of The Prosperous Coach, and it reveals for you the archetypal persona of the kind of person who really lights you up and helps you do your best work. Don’t be surprised if this turns out to be an exercise in self-discovery. Personally, I found it a bit eerie, in that the description of the archetype at the end was remarkably similar to how I’d describe myself.

 

But this makes sense. It goes to show that the people we can serve best, the people who light us up, are basically us. The things we know we can help other people with are the things that are true about us; the things we can help them most with are actually our own faults, shortcomings, and challenges.


 

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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.

 

You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.

 

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There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.

 

 

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Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.

 

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