Age Isn't Just a Number: Programming for Older Clients
As a trainer, you tend to attract certain clients. Naturally, if you have an interest in a particular area, your clients likely will too. But one of your qualities attracts more clients than perhaps anything else – your age.
Stop and look around for a moment. You’ll probably notice the majority of your clients come from your age group, with about a ten-year window on either side. For example, if you’re thirty years old, you’ll find most of your clients are between twenty and forty. That’s an easy window of people to train, so you should be able to get spectacular results with them.
But what if you’re a bit older, like I am? What if you’re in your mid-forties? You’re going to find that you have clients who are into their fifties, and maybe even beyond. My oldest current client is 74. How do you keep a fifty- or sixty-year-old body healthy and strong so your clients can have the best possible lives, now and in the future?
A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.
You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.
Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.
There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.
That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.
Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.
Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.