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Age Isn't Just a Number: Programming for Older Clients

Coach
Endurance Sports, Kettlebells, Strength and Conditioning

As a trainer, you tend to attract certain clients. Naturally, if you have an interest in a particular area, your clients likely will too. But one of your qualities attracts more clients than perhaps anything else – your age.

 

Stop and look around for a moment. You’ll probably notice the majority of your clients come from your age group, with about a ten-year window on either side. For example, if you’re thirty years old, you’ll find most of your clients are between twenty and forty. That’s an easy window of people to train, so you should be able to get spectacular results with them.

 

But what if you’re a bit older, like I am? What if you’re in your mid-forties? You’re going to find that you have clients who are into their fifties, and maybe even beyond. My oldest current client is 74. How do you keep a fifty- or sixty-year-old body healthy and strong so your clients can have the best possible lives, now and in the future?

 

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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.

 

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