Your Logo Doesn't Matter

Coaches, let’s have a chat about what’s really important, the work that matters most: coaching the shit out of whoever is in front of you.


You see, I understand you feel that it’s your “job” to have a slick logo. It’s your job to have a foolproof marketing funnel and to come up with compelling marketing copy for your website. It’s your job to spend endless hours frittering away at this useless business stuff.

Chandler is a performance coach and movement educator. He's on a mission to empower physical freedom, helping active people who are stuck in a rut develop a personal practice to move better, get stronger, and find freedom in their bodies. Chandler is the sort of guy who is equally at home in a pile of books or swinging through tree branches. As a former research scientist for the Environmental Protection Agency, he brings a systems-level approach to human movement. His teaching background...Read more