Your Logo Doesn't Matter

Chandler Stevens
Natural Movement

Coaches, let’s have a chat about what’s really important, the work that matters most: coaching the shit out of whoever is in front of you.


You see, I understand you feel that it’s your “job” to have a slick logo. It’s your job to have a foolproof marketing funnel and to come up with compelling marketing copy for your website. It’s your job to spend endless hours frittering away at this useless business stuff.


But that’s not the stuff that matters. The work that actually matters is massively changing someone’s life. What matters is being able to shift what’s possible for someone, and helping them with strength, weight loss, rehabilitation, or whatever. That is the work that matters.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.