Your Customer Service Matters

Here are my observations about the general population when it comes to fitness.


  • People don’t really like to exercise.
  • They know they need to exercise, but they want to be distracted.
  • The fitness industry comes up with new ways to distract them so further money can be sucked out of them.


Andrew Read is like that old guy in the Rocky movies - he has a funny accent, hates everyone, and no one ever knows if he's happy or sad. But just like Mickey, he knows training. Even back in grade school his teachers would complain he was spending too much time reading bodybuilding magazines or trying new exercises in the gym. These days nothing has changed and even after a lifetime of competitive martial arts and some time spent in special forces he still maintains that same passion for...Read more