Women in Fitness - A State of the Industry Review

Dan Kallen
Director of Content, Coaches Only
Business, CrossFit

Three outstanding women got together to talk openly about being a woman in the fitness industry.


Andrea DuCane, Annie Sakamoto, and Meredith Poppler are in different positions and with different organizations. Andrea was the first female RKC–certified kettlebell instructor; she is now Director of Certifications for Dragon Door, one of the fitness industry's most recognized certification, education, and publishing entities.


Annie was trained as an athlete and coach by Greg Glassman at the original CrossFit gym in Santa Cruz, CA; she has since competed at the highest levels of the CrossFit Games and is a co-owner of a successful CrossFit affiliate just a stone’s throw from Glassman’s original location.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.