Winning the Hearts and Minds of Your Training Clients

Endurance Sports, Kettlebells, Strength and Conditioning


Every now and then I’m struck by a lightning bolt of realization. A genuine “why didn’t I think of that before” moment (although sometimes it’s a “how on earth did I ever forget that” moment, too). I have to apologize for not writing a workout type article, but the last week has been such a smack in the face as far as my job goes that I had to share these thoughts once I’d worked my way through them.


andrewA few years ago I came to the sad realization that as a trainer I would never make a million dollars a year. And I’m okay with that. The reason this was so important was because if I was doing something I enjoyed immensely, then the money, while important and necessary, wasn’t the only consideration in doing my job.


The next part of this may shock people who aren’t trainers…but we don’t actually like all of you. Just the same as you sometimes don’t feel like getting up early to come and be told what to do, or be questioned as to why you didn’t fill in your food diary, or you’ve basically showed us by your actions that you don’t care at all for our advice (that you paid for), we sometimes don’t want to get up early to come and listen to you bitch about us trying to help you get in shape like you’re paying us to do. In fact, if you’re one of the people who, for some reason, has set themselves up in an adversarial relationship with your trainer I will guarantee that before you walk in the door your trainer wishes he or she were somewhere else for the next hour.


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