Why Your Session Price Doesn't Matter to Clients

James Breese
Business, Kettlebells

Fitness professionals often want to talk about pricing when it comes to selling and business. But price should never be the center of that discussion. The first thing you must focus on, which is often overlooked, is the value you provide for your clients and gym members.


Foucs on the Value

You focus on the value you provide because that value is what determines your sales. No value? Then no retention and just more headaches for you. I guarantee you, your clients and members won’t be shouting about you from the rooftops to their family and friends if you don’t give them a darn good reason. That reason is the value you provide.


"Value is far more than price. It is the benefit the client receives from our services."

coaching, clients, sales, retention, value, price


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