Why Your Session Price Doesn't Matter to Clients


Fitness professionals often want to talk about pricing when it comes to selling and business. But price should never be the center of that discussion. The first thing you must focus on, which is often overlooked, is the value you provide for your clients and gym members.


Foucs on the Value

You focus on the value you provide because that value is what determines your sales. No value? Then no retention and just more headaches for you. I guarantee you, your clients and members won’t be shouting about you from the rooftops to their family and friends if you don’t give them a darn good reason. That reason is the value you provide.

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Tech geek, avid fitness fan and lover of the outdoors, James can often be found deep in the backcountry of the Alps in search of that perfect powder trail on his snowboard. Having spent much time learning French, German, and computer science, and then working as a police officer in the Metropolitan Police Service in London, James now devotes his time to try and help educate others about the need for a healthy lifestyle. Krav Maga Global Instructor, StrongFirst Team Leader, founder of Kettlebell...Read more