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Why Group OnRamp Classes Don't Work

Before I explain our 2nd Law of Gymmin', Fundamentals, a distinction must be made between the group class and the group exercise business models. I am not denying the effectiveness of group classes, which are an important component of the MadLab business model. Something happens during group classes that’s difficult to replicate during personal training, and these feelings of camaraderie, energy, and competition are keys to lifelong fitness.

 

What I am criticizing is the group exercise business model.

After earning his mechanical engineering degree, working for two Fortune 100 companies in business development, and starting a green building design firm from scratch, Patty decided to try his hand in the fitness industry. Patty opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different." After Patty described the...Read more