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Why 90% of CrossFit Gyms Are Slowly Going Bankrupt

Craig “Patty” Patterson
Guest Contributor
Business, CrossFit

Affiliate gyms are failing at an alarming rate. Our sources in the insurance industry peg the number as more than 100 a month. It doesn't seem possible.

 

Five years ago, you had a dream. A dream of owning your own CrossFit affiliate. CrossFit was exploding, and you knew your gym would be bustling in no time. Coaching everyday wouldn’t even feel like work. You would spend your days helping others achieve things they never thought they’d be able to do, and you’d have all the entrepreneurial freedom in the world.

 

A few months later, you made the dream a reality.


 

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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.

 

You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.

 

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There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.

 

 

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