Why 90% of CrossFit Gyms Are Slowly Going Bankrupt

Affiliate gyms are failing at an alarming rate. Our sources in the insurance industry peg the number as more than 100 a month. It doesn't seem possible.


Five years ago, you had a dream. A dream of owning your own CrossFit affiliate. CrossFit was exploding, and you knew your gym would be bustling in no time. Coaching everyday wouldn’t even feel like work. You would spend your days helping others achieve things they never thought they’d be able to do, and you’d have all the entrepreneurial freedom in the world.

After earning his mechanical engineering degree, working for two Fortune 100 companies in business development, and starting a green building design firm from scratch, Patty decided to try his hand in the fitness industry. Patty opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different." After Patty described the...Read more