"What's Your Specialty?" How NOT To Find a Niche in the Fitness Industry

Women's Fitness, Family and Kids, Yoga

"Experts often possess more data than judgment." - Colin Powell


My educational background is in the liberal arts. During college I read the 'Great Books,' studied mathematics in all its various forms, learned to read Latin and German, and got a good dose of physics and chemistry. As the years went on I was able to zone in on more specific topics of my choice, but always with that broader foundation. The liberal arts education is designed to produce students who can converse about a wide range of topics intelligently and thoughtfully. It's not always successful, but that's the aim.



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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.



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