"What's Your Specialty?" How NOT To Find a Niche in the Fitness Industry

"Experts often possess more data than judgment." - Colin Powell


My educational background is in the liberal arts. During college I read the 'Great Books,' studied mathematics in all its various forms, learned to read Latin and German, and got a good dose of physics and chemistry. As the years went on I was able to zone in on more specific topics of my choice, but always with that broader foundation. The liberal arts education is designed to produce students who can converse about a wide range of topics intelligently and thoughtfully. It's not always successful, but that's the aim.

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Nicole's passion is helping women stay active and strong during and after pregnancy. She is a mom of four and RYT 200 certified yoga instructor. Nicole is also a certified personal trainer and women's fitness specialist (NASM) and completed the AFPA's pre- and post-natal fitness specialist program in 2009. She is also completing DONA International's requirements to become a certified birth doula. A bookworm and lover of research at heart, Nicole has her Masters degree in philosophy from the...Read more