Thomas Plummer On Industry Transitions and Next Generation Gyms

Coach and Director of Content and Community

Thomas Plummer is fitness industry icon who has been helping gym owners achieve business success for about 40 years. He's got an impressive record of helping set business owners off the road to success, and he never stops learning.


The first thing we learn from Thomas in this interview is what kind of future he sees for gym owners and coaches. And it's good news: There's not only a future, but, according to Thomas, this may be the best time ever to get into the fitness business as a coach or gym owner.

Dan is a seasoned marketing professional with a knack for being where things are happening. He helped open up the nascent southern California market as a corporate trainer for Starbucks when there were less than a dozen locations in Los Angeles, took up the banner of one of the first 100 CrossFit affiliates when no one had heard of it, and interviewed student protesters in Tiananmen Square in 1989, right before the tanks rolled in. Dan has professional marketing experience with start-ups,...Read more