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The Nebulous Nature of CrossFit Programming

The CrossFit Journal recently published an article on whether affiliates should do their own programming or get programming from outside. But on closer inspection, it incidentally ends up forcing one to question whether there is such a thing as “CrossFit programming” at all.

 

The article starts off with details about pricing:

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Dan is a seasoned marketing professional with a knack for being where things are happening. He helped open up the nascent southern California market as a corporate trainer for Starbucks when there were less than a dozen locations in Los Angeles, took up the banner of one of the first 100 CrossFit affiliates when no one had heard of it, and interviewed student protesters in Tiananmen Square in 1989, right before the tanks rolled in. Dan has professional marketing experience with start-ups,...Read more