The Fitness Professional Manifesto

Endurance Sports, Kettlebells, Strength and Conditioning

So, you’ve been a trainer for a while and want to take it to the next level? Or maybe you’ve just started and don’t want to be like everyone else, but want to stand apart from the pack? I hope the reasons for this aren’t ego driven.



The world has enough clueless trainers taking shirtless selfies and with horrible pandering modelling portfolios filling up bandwidth with their insecure ego stroking. If you want to become better known, I hope your reasons are not so you can feel more important, but so you can help more people achieve their fitness goals. A broader reach and a bigger voice should not be seen as the tools for boosting your self-esteem, but for force multiplication. 


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.



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