The Fitness Customer Is Always Wrong


The first thing you learn in Business 101 is that the customer is always right. There’s a legendary story about a customer that returned tires to the clothing store Nordstrom, even though they, of course, don’t sell automotive parts.


But Nordstrom is known for extraordinary service, and according to the legend, they accepted the tires. At Nordstrom, the customer is king - you want it, you got it.

For the past 15 years, Eric Stevens has established himself as a leading fitness professional, writer, presenter, and television personality. Currently Eric is the Director of Fitness and Client Services for the Resilience Code in Englewood, CO. Formerly Eric was the Head Trainer for Orangetheory Fitness at the Highlands and Union Station studios in Denver. In addition to extensive fitness experience, having trained in the private health club and non-profit industries, Eric has been a long time...Read more