The Concept of Free: What Are Your Customers Worth?

I talk to a lot of gym owners and lately many of these conversations center around the so-called "race to the bottom" endemic to box gyms. Gyms that have been around for a while look askance at new entrants to the market and heap scorn on Groupon specials, cut-rate memberships, and other perceived offenses to the bottom line.
“These other gyms are practically giving it away,” the complaint goes. “How can my business compete with free?”

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Teddy is a lawyer, software engineer, and serial entrepreneur who has bloodied his knuckles in a wide variety of industries including healthcare technology, commercial real estate, and fitness. Teddy owns TwinTown CrossFit in Minneapolis, Minnesota, and when he's not making a nuisance of himself at the gym he studies and competes in Brazilian jiu jitsu. He's currently working on a book which chronicles his experiences as a CrossFit affiliate owner and coach.Read more