The Budo Experience: Craig Balcom's Approach to Fitness

Does your fitness program include navigation, food preparation instruction, hostage simulation, and wilderness survival skills? Should it?


Craig Balcom designed the Budo Experience to deliver a broad and inclusive definition of fitness to a high-end clientele. These immersive health and wellness retreats at high-end destinations around the world are staffed by a carefully selected group of specialists, each focusing only on their area of expertise.

Dan is a seasoned marketing professional with a knack for being where things are happening. He helped open up the nascent southern California market as a corporate trainer for Starbucks when there were less than a dozen locations in Los Angeles, took up the banner of one of the first 100 CrossFit affiliates when no one had heard of it, and interviewed student protesters in Tiananmen Square in 1989, right before the tanks rolled in. Dan has professional marketing experience with start-ups,...Read more