The Budo Experience: Craig Balcom's Approach to Fitness

Dan Kallen
Director of Content, Coaches Only
Business, CrossFit

Does your fitness program include navigation, food preparation instruction, hostage simulation, and wilderness survival skills? Should it?


Craig Balcom designed the Budo Experience to deliver a broad and inclusive definition of fitness to a high-end clientele. These immersive health and wellness retreats at high-end destinations around the world are staffed by a carefully selected group of specialists, each focusing only on their area of expertise.


But Craig didn’t always cater to the one percent.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.