The Art of Selling Fitness Without Being Sleazy

James Breese
Business, Kettlebells

If you're a self-employed health and fitness professional, then you are a salesman or -woman, period. Yes, I'm sorry to inform you, but your whole business depends on it. And if you suck? Well, your business hasn't got much hope of survival and your ability to help people isn't going to see the light of day.


We Need to Sell to Help Others

How does that make you feel? Kind of sleazy? Make you feel dirty? Is it kind of strange when you start to acknowledge that you actually are in sales and not health and fitness?


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.



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