The Art of Selling Fitness Without Being Sleazy
If you're a self-employed health and fitness professional, then you are a salesman or -woman, period. Yes, I'm sorry to inform you, but your whole business depends on it. And if you suck? Well, your business hasn't got much hope of survival and your ability to help people isn't going to see the light of day.
We Need to Sell to Help Others
How does that make you feel? Kind of sleazy? Make you feel dirty? Is it kind of strange when you start to acknowledge that you actually are in sales and not health and fitness?