The Art of Selling Fitness Without Being Sleazy


If you're a self-employed health and fitness professional, then you are a salesman or -woman, period. Yes, I'm sorry to inform you, but your whole business depends on it. And if you suck? Well, your business hasn't got much hope of survival and your ability to help people isn't going to see the light of day.


We Need to Sell to Help Others

How does that make you feel? Kind of sleazy? Make you feel dirty? Is it kind of strange when you start to acknowledge that you actually are in sales and not health and fitness?

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Tech geek, avid fitness fan and lover of the outdoors, James can often be found deep in the backcountry of the Alps in search of that perfect powder trail on his snowboard. Having spent much time learning French, German, and computer science, and then working as a police officer in the Metropolitan Police Service in London, James now devotes his time to try and help educate others about the need for a healthy lifestyle. Krav Maga Global Instructor, StrongFirst Team Leader, founder of Kettlebell...Read more