The 6-Week Challenge: Playing a Losers Game

Craig “Patty” Patterson
Guest Contributor
Business, CrossFit


As an independent gym owner or a fitness professional, you always need to be asking yourself: What business do I want to be in? What will win in the end? Fads and trends and marketing ploys come and go, and before blindly jumping on board whatever new game those around you are playing, you always should consider if it’s right for your business.


For example: Let’s consider the 6-week challenge culture that has all but engulfed the fitness industry lately. The latest version of the concept—brought to you by another marketing company—promises to deliver 100-plus new clients to your gym in 30 days.


I get it. The appeal is so strong it can make a gym owner literally salivate. Especially if you’re not getting many leads off your website anymore, and you’re struggling to generate leads organically.


To access the content, please login.



A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.