Team Building and Your Gym's Brand Value

CrossFit, Children's Fitness, Olympic Weightlifting

I’m going to have an frank discussion about team selection. What I have to say also applies to other types of teams for your gym, but what I’m specifically talking about here is selecting a team for CrossFit Regionals.


First, the honest truth is that selecting a team isn’t easy, and it doesn't really get easier. Ever. I say this as someone who’s been doing this for Regionals since 2011; my gym, Precision CrossFit, has sent a team to Regionals every year for the past 6 years.


Why is it so hard?


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


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