Social Media 2017 - A Panel Discussion

Dan Kallen
Director of Content, Coaches Only
Business, CrossFit

We chatted with Micki Pauley, Chris White, and Kellen Milad about how they are appraoching social media this year, including planning, what they are doing the same and different, and what they think are some of the biggest challenges. Not surprisingly, these coaches all struggle to keep up with Facebook, Instagram, Twitter, YouTube—even Snapchat. They also find it difficult to keep personal and professional stuff separate, and they wrestle with how to distribute content on social media without getting caught up in it.



While each coach has their own approach and process, there were some interesting commonalities. Overall, dealing with social media is no picnic; it’s time-consuming and stressful. Most coaches are seeking ways to compartmentalize their interactions on social-media platforms. They are trying to engage enough to be effective, but not get drawn in to the minute-by-minute happenings that they see largely as a waste of time and a productivity-killer. So, while they all rely on social media, to a large extent they are not necessarily very engaged there.


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