Should Fitness be a Sport? A Panel Discussion

Coach and Director of Content and Community

There are strong opinions in the fitness industry as to whether fitness should be a sport. Yet, we are about to witness the 10th CrossFit Games and there's no denying that the idea is not only enduring, but also having a deep influence on the industry.


Regardless how you feel about fitness competitions, right now they are a fact of life for gym owners and coaches. So what can we make of the impact to our industry, and—more importantly—to your gym and your business?

Dan is a seasoned marketing professional with a knack for being where things are happening. He helped open up the nascent southern California market as a corporate trainer for Starbucks when there were less than a dozen locations in Los Angeles, took up the banner of one of the first 100 CrossFit affiliates when no one had heard of it, and interviewed student protesters in Tiananmen Square in 1989, right before the tanks rolled in. Dan has professional marketing experience with start-ups,...Read more