Sell Relationships, Not Group Classes

Craig “Patty” Patterson
Guest Contributor
Business, CrossFit

Our 8 Laws of Gymmin’ came from our twelve years - and counting - search for best practices in running a gym.


As we search, we have a prime directive to guide us in our findings: All our laws need to work for the:


  1. Client: measured by client retention, average lifetime value (meaning happy, injury-free clients).
  2. Coach: measured by $/coach hour, coach pay, coach burn out (meaning happy coaches who can buy a home, raise a family, and stay in the fitness industry for life).
  3. Owner: measured by living salary, profit (meaning the ability to create a sellable asset and lifestyle).



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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.



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