Sell Relationships, Not Group Classes

Our 8 Laws of Gymmin’ came from our twelve years - and counting - search for best practices in running a gym.


As we search, we have a prime directive to guide us in our findings: All our laws need to work for the:

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After earning his mechanical engineering degree, working for two Fortune 100 companies in business development, and starting a green building design firm from scratch, Patty decided to try his hand in the fitness industry. Patty opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different." After Patty described the...Read more