Self-Selection Versus Selling
The Breaking Muscle theme for coaches to write about in October 2016 was “Mall Stories.” The idea was for each writer to actually or imaginarily visit a shopping mall, close their eyes for a minute and upon opening them, encounter the first person they might see see and explain to them the benefits of whatever the writer’s specialty might be. The idea was to take the writers out of their comfort zones by having to explain their approach and their specialties to a complete stranger. Not a bad idea really.
The topic, however, caused me some problems, and I had to let the Breaking Muscle's Director of Content and Community, Dan Kallen, know about it. I didn’t really get to explain my reasoning to him even though he let me off the hook with the topic. I felt, however, that by explaining, I could incorporate it into a topic that has long haunted me and one that I think needs clarification. So here goes!