Self-Selection Versus Selling

Bob Takano
Olympic Weightlifting

The Breaking Muscle theme for coaches to write about in October 2016 was “Mall Stories.” The idea was for each writer to actually or imaginarily visit a shopping mall, close their eyes for a minute and upon opening them, encounter the first person they might see see and explain to them the benefits of whatever the writer’s specialty might be. The idea was to take the writers out of their comfort zones by having to explain their approach and their specialties to a complete stranger. Not a bad idea really.


The topic, however, caused me some problems, and I had to let the Breaking Muscle's Director of Content and Community, Dan Kallen, know about it. I didn’t really get to explain my reasoning to him even though he let me off the hook with the topic. I felt, however, that by explaining, I could incorporate it into a topic that has long haunted me and one that I think needs clarification. So here goes!


What I Do

My role within the physical-culture universe is unique in that I am actually a sport coach. I coach the sport of weightlifting (which by itself has nothing to do with fitness, health, or cosmetics). I train athletes for the express purpose of lifting more weight in sanctioned competition. In addition, I provide strength and conditioning services for athletes who are involved in competitive athletics. This is specifically for performance enhancement. These two populations make up the majority of athletes training in my gym under my tutelage. I do have a few individuals who simply like training like weightlifters but do not compete. They are in the minority.


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