Sales Versus Wellness: The True Bottom Line

Eric C. Stevens
Martial Arts, Sport Psychology, Boxing

Is a sports team’s primary job to win or make money? Granted, the question is a bit of a setup in that it’s possible for sports franchises to both be winners and be profitable. You might even argue that the two go hand in hand.


But the question remains, because ultimately you can only have one top priority. While profit is all well in good, it is my contention that in sports, job number one is to win. Profit may or may not follow from a winning product, but the integrity of purpose in sport is clear: you play to win.


In a perfect world, sports teams play to win versus play to make money, but in the real world, that isn’t necessarily the way it works. Case in point: the Washington Redskins.1While the Redskins have been mostly non-existent in recent years in terms of field performance, they have been nothing short of a smashing financial success off the field. According to Forbes, the Redskins are one of the top ten most valuable sports franchises in the world, valued at $2.4 billion.2 And yet they’ve only won one playoff football game since 2000.


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