Sales Versus Wellness: The True Bottom Line
Is a sports team’s primary job to win or make money? Granted, the question is a bit of a setup in that it’s possible for sports franchises to both be winners and be profitable. You might even argue that the two go hand in hand.
But the question remains, because ultimately you can only have one top priority. While profit is all well in good, it is my contention that in sports, job number one is to win. Profit may or may not follow from a winning product, but the integrity of purpose in sport is clear: you play to win.