Sales Versus Wellness: The True Bottom Line

Is a sports team’s primary job to win or make money? Granted, the question is a bit of a setup in that it’s possible for sports franchises to both be winners and be profitable. You might even argue that the two go hand in hand.


But the question remains, because ultimately you can only have one top priority. While profit is all well in good, it is my contention that in sports, job number one is to win. Profit may or may not follow from a winning product, but the integrity of purpose in sport is clear: you play to win.

For the past 15 years, Eric Stevens has established himself as a leading fitness professional, writer, presenter, and television personality. Currently Eric is the Director of Fitness and Client Services for the Resilience Code in Englewood, CO. Formerly Eric was the Head Trainer for Orangetheory Fitness at the Highlands and Union Station studios in Denver. In addition to extensive fitness experience, having trained in the private health club and non-profit industries, Eric has been a long time...Read more