RECLAIM Your BIZ! The 5½ BIGGEST Fixes Every Small Gym Must Make – Part 1

John Burch
CrossFit, Business

After working for the better part of 20 years in small businesses (and owning a few very successful ones) just like yours, I’ve seen several similar traps that affect the profitability and longevity of the fitness BIZ you’re running.


“Who’s this article for?” you may ask.


This is for anyone who allows themselves to slip into a perpetual case of the “Mondays,” gets that sick feeling in their stomach if the topic of their BIZ even comes up, or is just plain doing a crummy job - and knows it!


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.