Online Marketing: Grind the Funnel to Gain Perfect Clients
Online marketing is just as essential to success as almost any other activity you would choose in pursuit of paying clients.
So, why do so many coaches do it wrong?
Popularity Isn't Everything
Judging by the deluge of social media showing off what coaches do, it seems a coach's online presence is rarely connected to a discernible plan. If the coach has a particular event or product to promote, it should be a pretty straightforward pitch. But more often than not, a coach’s online presence is defined by a series of social media posts that seem more determined to draw attention to his or her prowess than create any real business opportunity.
A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.
You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.
Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.
There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.
That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.
Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.
Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.