Membership Growth: How Much Is Too Much?

Teddy Kim

If you've ever blown out a speaker, you've experienced an impedance mismatch firsthand. In audio components, an impedance mismatch occurs when the output of an amplifier is greater than the speaker can handle. When the output gets too high, then the speaker blows out. 


Think of your gym as a speaker, and think of your stream of new business as the audio signal. As long as you can handle the signal, everything is good. Customers are happy and everything is copacetic. If you keep doing what you're doing, your business will grow organically - as long as you're patient.


Now think of the Internet as an amplifier. If you are wired into the Internet correctly, you are hooked up to the biggest amplifier that humanity has ever produced. The question is this: can your gym handle that much signal without blowing apart?


To access the content, please login.



A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.