Membership Growth: How Much Is Too Much?


If you've ever blown out a speaker, you've experienced an impedance mismatch firsthand. In audio components, an impedance mismatch occurs when the output of an amplifier is greater than the speaker can handle. When the output gets too high, then the speaker blows out. 


Think of your gym as a speaker, and think of your stream of new business as the audio signal. As long as you can handle the signal, everything is good. Customers are happy and everything is copacetic. If you keep doing what you're doing, your business will grow organically - as long as you're patient.

Teddy is a lawyer, software engineer, and serial entrepreneur who has bloodied his knuckles in a wide variety of industries including healthcare technology, commercial real estate, and fitness. Teddy owns TwinTown CrossFit in Minneapolis, Minnesota, and when he's not making a nuisance of himself at the gym he studies and competes in Brazilian jiu jitsu. He's currently working on a book which chronicles his experiences as a CrossFit affiliate owner and coach.Read more