Member Retention: Is It Important?

Business, Coaching

For the purposes of this article we are going to look at membership retention and examine what percentage of clients you lose on a weekly, monthly, or yearly basis. If you have an excellent retention percentage in your business, then there are probably a few things happening:


  1. You are doing a wonderful job, and clients love what you do.
  2. You have little competition in your area.


You see, if you’re the only guy doing something in a fifty-mile radius, then people have few options and may stick with you, even if you are doing a pretty rubbish job. Here are some things to consider when trying to figure out what your membership retention really means:



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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


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