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Member Retention: Is It Important?

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For the purposes of this article we are going to look at membership retention and examine what percentage of clients you lose on a weekly, monthly, or yearly basis. If you have an excellent retention percentage in your business, then there are probably a few things happening:

 

  1. You are doing a wonderful job, and clients love what you do.
  2. You have little competition in your area.

 

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Tom is one of the owners of CrossFit Ireland , but he started out in the fitness industry by participating in CrossFit classes in a club-like setting and developing from there. A big fan of logic and facts he approaches everything from a outcome perspective. What are the real inputs and what are they creating in comparison to the desired response.Read more