Make Sundays Great Again

Coach and Director of Content and Community

When I owned a gym, my Sundays sucked. I was reminded of this because I just had a great conversation with a gym owner here in southern California. He’s got a big, successful place where they train folks in strongman, CrossFit, Olympic lifting, powerlifting, gymnastics, and more.


We talked about many aspects of being a gym owner, and eventually came to the topic of “days off.” We both experienced the same pattern, where Sunday – as a “day off” – was filled with programming and scheduling. And we both realized how ridiculous that is. We realized that we had talked ourselves into calling it a day off when clearly it was anything but. But, really, what the heck kind of day off is it when you spend 6 or more hours doing programming and scheduling?

Dan is a seasoned marketing professional with a knack for being where things are happening. He helped open up the nascent southern California market as a corporate trainer for Starbucks when there were less than a dozen locations in Los Angeles, took up the banner of one of the first 100 CrossFit affiliates when no one had heard of it, and interviewed student protesters in Tiananmen Square in 1989, right before the tanks rolled in. Dan has professional marketing experience with start-ups,...Read more