As fitness professionals, we all understand what is meant by the hackneyed phrase, “fitness is a journey, not a destination.” It means the real goal of a fitness program is not for one to “get fit” and be done, but to build fitness routines and habits that will help one pursue fitness the rest of one’s life. We all want our clients to build permanent, sustainable habits. Sure, goals are good. But each goal achieved should be replaced with a new one, in an ongoing pursuit of ever-improving fitness. No way do we accept that someone should lose 10 pounds and then quit working out, right?
So, of course when someone walks our gym and says, “I want to get fit,” we say, “Sorry, we don’t do that here.”