Leadership and Building a Business - A Panel Discussion

Coach and Director of Content and Community


“Leadership is the capacity to translate vision into reality” 

- Warren Bennis

Panelists Justin Grinnell, Melody Schoenfeld and Sgt. Nick Rians discuss the realities of being in charge of building a business and the critical role leadership plays in making a vision become a reality. This was a frank discussion aimed at coaches who are starting out or struggling to see their dreams realized.


Dan is a seasoned marketing professional with a knack for being where things are happening. He helped open up the nascent southern California market as a corporate trainer for Starbucks when there were less than a dozen locations in Los Angeles, took up the banner of one of the first 100 CrossFit affiliates when no one had heard of it, and interviewed student protesters in Tiananmen Square in 1989, right before the tanks rolled in. Dan has professional marketing experience with start-ups,...Read more