How to Stay Ahead of Changes in Personal Training
The career and service industry of personal training is still in its infancy, when you compare it to other service industries such as restaurants, barber shops, and retail. With this comes a lot of unknown. Fitness has been beat up quite a bit, due to low barriers to entry and lack of educated consumers. But now the consumer is getting smarter and smarter, despite the wide array of qualified and unqualified personal trainers. So, how do you separate your personal training business from the other “fitness professionals” that are crowding the scene and taking a piece of the pie?
To give you a hint, they key is small-group personal training. Read on to understand why.