How to Stay Ahead of Changes in Personal Training

Justin Grinnell
Strength and Conditioning, CrossFit, Powerlifting, Olympic Weightlifting

The career and service industry of personal training is still in its infancy, when you compare it to other service industries such as restaurants, barber shops, and retail. With this comes a lot of unknown. Fitness has been beat up quite a bit, due to low barriers to entry and lack of educated consumers. But now the consumer is getting smarter and smarter, despite the wide array of qualified and unqualified personal trainers. So, how do you separate your personal training business from the other “fitness professionals” that are crowding the scene and taking a piece of the pie?


To give you a hint, they key is small-group personal training. Read on to understand why.


I have had the privilege of working with someone who I believe is the best fitness business guru in the word; Thomas Plummer. He has spent more than 40 years helping trainers and gym owners improve their business models. Full disclosure: I now work with him and his company, The National Fitness Business Alliance (NFBA). We travel the country putting on workshops to help any fitness business owner or aspiring fitness business owner improve their personal training model—from the 1,000 square foot studio, to the small CrossFit “box,” to the full-service health club. The small-group personal training model we advocate can help any personal training business increase revenue, improve retention, and most importantly, get their members and clients the results they deserve. What follows are insights into what we teach, and what we know works in our industry.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


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There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



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