How to Stay Ahead of Changes in Personal Training

The career and service industry of personal training is still in its infancy, when you compare it to other service industries such as restaurants, barber shops, and retail. With this comes a lot of unknown. Fitness has been beat up quite a bit, due to low barriers to entry and lack of educated consumers. But now the consumer is getting smarter and smarter, despite the wide array of qualified and unqualified personal trainers. So, how do you separate your personal training business from the other “fitness professionals” that are crowding the scene and taking a piece of the pie?


To give you a hint, they key is small-group personal training. Read on to understand why.

Justin Grinnell is the Owner of State of Fitness in East Lansing, Michigan. State of Fitness opened up six years ago and is already one of the leading training facilities in the Midwest. State of Fitness has over 350 members who train everyday under his leadership. He also operates a Corporate Wellness facility at Jackson National Life in Okemos, Michigan. In addition to being a facility owner, Justin has his own blog, Grinnell Training , and has been a featured writer for over seven years in...Read more