How to Get Clients on Board and Keep Them There

Teddy Kim

This is the third part in a series about growth hacking. Part one introduced growth hacking as a concept. Part two presented CrossFit as a case study of growth hacking.


Attracting People Into the Loop: The Onramp

Now, let's get down to brass tacks. A growth hack is a marketing technique consisting of three main components:


  1. The hack is an in-obvious technical innovation that leverages modern super-platforms enabled by the Internet.
  2. The viral loop is the mechanism that causes customers to invite others to use your solution.
  3. The retention mechanism is how you retain the business accessed through the viral loop.



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