How to Define and Attract Your Ideal Client

James Breese
Business, Kettlebells

Digital marketing is a wonderful tool for fitness business owners. It allows us to express our business in front of a captivated, likeminded audience and ultimately allows us to help more people.


The Importance of (Digital) Marketing

Yes, that's right. Digital marketing allows us to help people. It's not a dirty word. It's not something we should look down upon. Digital marketing allows us to get our message across to people in our community who are actively looking for help in their battle with weight loss or any other fitness related goal.


fitness business, fitness industry, customer service, personal training


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.