How to Define and Attract Your Ideal Client


Digital marketing is a wonderful tool for fitness business owners. It allows us to express our business in front of a captivated, likeminded audience and ultimately allows us to help more people.


The Importance of (Digital) Marketing

Yes, that's right. Digital marketing allows us to help people. It's not a dirty word. It's not something we should look down upon. Digital marketing allows us to get our message across to people in our community who are actively looking for help in their battle with weight loss or any other fitness related goal.

Tech geek, avid fitness fan and lover of the outdoors, James can often be found deep in the backcountry of the Alps in search of that perfect powder trail on his snowboard. Having spent much time learning French, German, and computer science, and then working as a police officer in the Metropolitan Police Service in London, James now devotes his time to try and help educate others about the need for a healthy lifestyle. Krav Maga Global Instructor, StrongFirst Team Leader, founder of Kettlebell...Read more