How to Be a Successful Fitness Business Owner

So, you want to strike it big in the fitness industry? You want to be the next big coach, trainer, nutritionist, or online guru? Get in line! With the explosion of fitness celebrities on Instagram, Facebook, and other social media, and with the popularity of weight training and clean eating, it seems like everyone who has ever set foot in a gym feels qualified to give advice.


It’s a saturated market, for sure, but don’t let that discourage you. If all you have to offer is the same as every other gym rat and know-nothing trainer, then you won’t be going anywhere. But that’s not you, right? With some genuine passion, knowledge and experience, and with a lot of hard work and sound business skills, you can make an honest living as a fitness professional. Instead of the usual unrealistic BS about making millions after your first few years in the business, here are eight actionable steps you can take to further your fitness career.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.