How NOT to Start a Gym Business
Grand talk, bold aspirations, youthful exuberance, and an abundance of boundless enthusiasm. With the drive and determination of the underdog, ready to challenge and beat the huge franchise gyms in their own backyard. This was our chance, our time, bring it on.
It’s now two and a half years since my business partner and I opened to the doors to our dream gym, Evo Fitness. The aspirations and motivation we had at the start are still there, but they’ve taken a severe beating along the way. So much has been learnt, and so many of our cock ups could have been prevented with more planning, more thinking, and a little less gung ho bravado and dick swinging.