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How Can Your Fitness Business Earn Trust?

Coach
Business
In his autobiography, Faster Than Lightning, Usain Bolt revealed that he consumed about 1,000 McDonald's Chicken McNuggets during his ten-day stay in Beijing for the 2008 Olympics. Why would Bolt consistently choose McDonald's over the local cuisine? By his own admission, Bolt found food in Beijing odd. McNuggets were the safest, if not best choice.
 
 

Trust Cannot Be Bought

Herein lies the secret to McDonald's enduring success. Any place you go on the planet, a McNugget will always look, smell, and taste the same. A McNugget may not be good, but it is familiar, which makes it a safe choice for many diners. McDonald's has parlayed consistency into consumer trust to the tune of $7.2 billion in second quarter sales.

 

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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.

 

You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.

 

Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.

 

There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.

 

 

That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.

 

Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.

 

Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.

 

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