Growth Hacking: The Secret of the CrossFit Phenomenon

The Internet has been incredibly disruptive to traditional marketing channels and mass media. A new breed of Internet marketers have occupied the resulting vacuum and defined an entirely new skill set: growth hacking
Growth hackers are fundamentally different than other business personas because their main metric isn't profit margins, or product quality or service levels. For this new breed of marketers, growth is the only metric that matters.

Teddy is a lawyer, software engineer, and serial entrepreneur who has bloodied his knuckles in a wide variety of industries including healthcare technology, commercial real estate, and fitness. Teddy owns TwinTown CrossFit in Minneapolis, Minnesota, and when he's not making a nuisance of himself at the gym he studies and competes in Brazilian jiu jitsu. He's currently working on a book which chronicles his experiences as a CrossFit affiliate owner and coach.Read more