Growth Hacking: The Secret of the CrossFit Phenomenon
The Internet has been incredibly disruptive to traditional marketing channels and mass media. A new breed of Internet marketers have occupied the resulting vacuum and defined an entirely new skill set: growth hacking.
Growth hackers are fundamentally different than other business personas because their main metric isn't profit margins, or product quality or service levels. For this new breed of marketers, growth is the only metric that matters.