BreakingMuscle
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Group Programming: A Panel Discussion

Coach and Director of Content and Community

It's hardly hyperbole to say that group programming is the heart of your gym's business.

 

But it's awfully tricky. Without knowing the population it's for, it's very hard to know if you are looking at "good" programming. But bad programming sticks out like a sore thumb. Worse, it gets people hurt, destroys individuals' progress, demoralizes your community, and can even ruin your business.



Dan is a seasoned marketing professional with a knack for being where things are happening. He helped open up the nascent southern California market as a corporate trainer for Starbucks when there were less than a dozen locations in Los Angeles, took up the banner of one of the first 100 CrossFit affiliates when no one had heard of it, and interviewed student protesters in Tiananmen Square in 1989, right before the tanks rolled in. Dan has professional marketing experience with start-ups,...Read more