Going International: Nathan Webb of CrossFit Crescent

Nathan Webb is a Midwesterner who is now Head Coach and co-owner of CrossFit Crescent in Amman, Jordan. There, Nathan deals with a very different set of business practices and customs than in the U.S., including antiquated ideas about fitness, cultural and religious clothing challenges, and ubiquitous smoking.


I met Nathan years ago when he and his wife, Jessie, decided to “get in shape” for their wedding. A mutual friend and CrossFit enthusiast whom I had coached had suggested they come to me for training. Nathan and Jessie were, back then, uh…. Well, let’s say they had become generally unacquainted with most aspects of fitness. As Nathan tells it:

Dan is a seasoned marketing professional with a knack for being where things are happening. He helped open up the nascent southern California market as a corporate trainer for Starbucks when there were less than a dozen locations in Los Angeles, took up the banner of one of the first 100 CrossFit affiliates when no one had heard of it, and interviewed student protesters in Tiananmen Square in 1989, right before the tanks rolled in. Dan has professional marketing experience with start-ups,...Read more