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Fitness Business Systems: To Buy or to Build?

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At some point every fitness entrepreneur will have to decide whether to build from scratch or buy a pre-packaged solution.

 

Usually the decision is easy. Few trainers have the background or resources to build client relationship management software like Mindbody Online or Zen Planner. And unless you have a lot of experience as a welder, it's much easier to buy a cage and squat stands from Rogue or Again Faster

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Teddy is a lawyer, software engineer, and serial entrepreneur who has bloodied his knuckles in a wide variety of industries including healthcare technology, commercial real estate, and fitness. Teddy owns TwinTown CrossFit in Minneapolis, Minnesota, and when he's not making a nuisance of himself at the gym he studies and competes in Brazilian jiu jitsu. He's currently working on a book which chronicles his experiences as a CrossFit affiliate owner and coach.Read more