Fill Your Classes Through Painting Your Ideal Client

One of the most important things you can do to move your gym business forward is to define who is your ideal customer. If you fail to do this, your marketing, promotion, social media, and sales efforts will not be as successful as they could be.  

Market to One Customer

Most people start a gym with a pretty clear picture, i.e. “I want to start a gym for the hardcore fitness client.” But then reality sets in. This clean picture gets blurry, efforts don’t go too well, and you start getting desperate for any client to walk through the door just so you can pay your bills.

John Annillo has worked everywhere from the corporate gym in NYC to the Strength and Conditioning Department at Ohio State University. He's been featured in all of the major fitness publications, developed a couple of iOS Applications, and currently serves as a consultant for various fitness companies. John serves as an advisor on Top Fitness Apps , and for more of his work, visit his website, John Annillo .Read more