BreakingMuscle
CoachesOnly

Fill Your Classes Through Painting Your Ideal Client

John Annillo
Coach
Military Fitness, Law Enforcement and Firefighters
One of the most important things you can do to move your gym business forward is to define who is your ideal customer. If you fail to do this, your marketing, promotion, social media, and sales efforts will not be as successful as they could be.  
 

Market to One Customer

Most people start a gym with a pretty clear picture, i.e. “I want to start a gym for the hardcore fitness client.” But then reality sets in. This clean picture gets blurry, efforts don’t go too well, and you start getting desperate for any client to walk through the door just so you can pay your bills.
 
You start to do more community and social media outreach to drum up new business, but because you’re now trying to market to everyone you’re actually marketing to no one. Yes, it’s great to have a variety of people walk through your door, but if you create a marketing campaign that talks to the masses, then your message will be less likely to resonate with a singular group of people. 

 

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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.

 

You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.

 

Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.

 

There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.

 

 

That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.

 

Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.

 

Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.

 

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