Failure to Innovate: Will Your CrossFit Gym Thrive Or Survive?


In the small town of Bryan in northern Ohio (pop. 8,000), Russell’s Clothing Store was the single destination for fine men’s clothing since 1881. For over a hundred years, if you wanted a suit, shirts, ties, shoes, or tuxedo, you went to Russell’s. In fact, Russell's served not only Bryan but all of the surrounding communities.


In the early 1980s, business slackened for Russell’s. Competition from the dreaded Defiance Mall, a thirty-minute drive from Bryan, chipped away at business. Despite offering the finest clothing with the best customer service, Russell’s couldn’t contend with a mall a half-hour’s drive away.

Patrick McCarty is a CrossFit Level 1 Trainer and masters athlete. As a masters-level athlete, Patrick competed in the 2011, 2013, and 2014 Reebok CrossFit Games. Patrick’s fitness journey has taken him from traditional weightlifting to marathon running and, ultimately, to CrossFit, where he found the perfect balance of strength and conditioning, nutrition, and proper goal setting, which allowed him to find levels of fitness and well-being that eluded his twenty-year old self. In addition to...Read more