Failure to Innovate: Will Your CrossFit Gym Thrive Or Survive?

CrossFit, Mature Athletes

In the small town of Bryan in northern Ohio (pop. 8,000), Russell’s Clothing Store was the single destination for fine men’s clothing since 1881. For over a hundred years, if you wanted a suit, shirts, ties, shoes, or tuxedo, you went to Russell’s. In fact, Russell's served not only Bryan but all of the surrounding communities.


In the early 1980s, business slackened for Russell’s. Competition from the dreaded Defiance Mall, a thirty-minute drive from Bryan, chipped away at business. Despite offering the finest clothing with the best customer service, Russell’s couldn’t contend with a mall a half-hour’s drive away.


In 1988, Russell’s closed its doors forever. A landmark was gone.


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