Don't Waste Money On Another Cert

Chris Holder
Kettlebells, Strength and Conditioning, Martial Arts

I hope this article catches the eye of every young coach who is on a budget and contemplating where to invest their money when it comes to workshops or certifications. I know there's no way to completely avoid certifications. After all, we need them to distinguish ourselves from other coaches and to give us an air of expertise by having some initials after our name. I mean, perception is everything, right?


Of course, that's not right. No amount of letters after your name can take the place of genuine competence, experience, or expertise. The bad news is, there are countless certifications in the market right now, clamoring with offers of wisdom, expertise, or the secrets of [fill in the blank]. Back when I was starting out, things were fairly cut and dried. You had your few big hitters and perhaps a couple of little specialized certs; the level of confusion about picking which ones might be best for you was, at the time, minimal.


Fast forward to 2017 and it’s completely possible to attend 20-30 certs, yet have next to no valuable information as it applies to your current job. So my task is to help you walk through the process of making a choice and to give you some guidance on how to make the right decision for you.


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