BreakingMuscle
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Don't Waste Money On Another Cert

Chris Holder
Coach
Kettlebells, Strength and Conditioning, Martial Arts

I hope this article catches the eye of every young coach who is on a budget and contemplating where to invest their money when it comes to workshops or certifications. I know there's no way to completely avoid certifications. After all, we need them to distinguish ourselves from other coaches and to give us an air of expertise by having some initials after our name. I mean, perception is everything, right?

 

Of course, that's not right. No amount of letters after your name can take the place of genuine competence, experience, or expertise. The bad news is, there are countless certifications in the market right now, clamoring with offers of wisdom, expertise, or the secrets of [fill in the blank]. Back when I was starting out, things were fairly cut and dried. You had your few big hitters and perhaps a couple of little specialized certs; the level of confusion about picking which ones might be best for you was, at the time, minimal.

 

Fast forward to 2017 and it’s completely possible to attend 20-30 certs, yet have next to no valuable information as it applies to your current job. So my task is to help you walk through the process of making a choice and to give you some guidance on how to make the right decision for you.


 

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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.

 

You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.

 

Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.

 

There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.

 

 

That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.

 

Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.

 

Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.

 

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