Don't Try to Sell - Just Coach

Adam Stanecki
CrossFit, Business, Brazilian Jiu Jitsu

Fitness professionals face a unique problem when trying to grow their businesses. They must have one foot in the land of the coach and the other in the land of the salesperson.


Being a great coach won’t grow your business if you can’t close sales. Likewise, closing sales won’t lead to a sustainable business if you can’t coach. So, where should the business

owner focus?



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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.