Don't Try to Sell - Just Coach

Fitness professionals face a unique problem when trying to grow their businesses. They must have one foot in the land of the coach and the other in the land of the salesperson.


Being a great coach won’t grow your business if you can’t close sales. Likewise, closing sales won’t lead to a sustainable business if you can’t coach. So, where should the business

Adam has been involved in the health and fitness industry for almost twenty years. He has tried his hand at massage therapy, martial arts instructing, and coaching. He now mentors business owners in the same industry. Back in 2006, when no one knew what CrossFit was, he opened the third affiliate in Australia. The training method complemented his BJJ training and the contrarian approach appealed to his more liberal side. He sold his gym in 2013. Adam now helps other gym owners fill their gyms...Read more