Discounts Are Killing the Fitness Industry

Tommy Baker

This is a call to action. This is for all strength coaches, fitness professionals, gym owners, athletic trainers, and nutritional consultants who make up this special industry we’re all a part of. It’s time to cut the games. You are not making us look good, and I take that seriously.


I didn’t come into this industry to let people bring it down or be disrespected, devalued, and laughed at. I came into this industry knowing I could have been successful in many other industries that may be looked at as more “professional.”


But I wanted to be in this one because I felt I could make a fulfilling, deep, and lasting change in people’s lives, and because I saw challenges in the industry, I knew I could help improve it by setting an example of professionalism and high-level service.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.



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