Develop an Online Presence: The Importance of Your Website

Yoga, Personal Training, Mobility & Recovery


I never thought I would write about business. My strength is training people (no pun intended), and the business aspect was something I read about, learned about, and became decent at not by choice, but by necessity. There were a couple of things that made a huge impact on my ability to reach potential clients and maintain a full schedule. The first, of course, is being competent at my craft, but the second is being easy to find.


I am not a very good networker. I don’t feel compelled to go to events to meet people that might be potential clients, and I live a fairly quiet existence (the curse of being an introvert married to an introvert). Couple that with the fact that my hobbies include writing, running, and training, all of which I do by myself, and I’m not exactly setting myself up to be the most popular person in my small community.


Yet, I train 7-8 clients a day, Monday through Thursday, and 6 clients a day on Fridays. I could take on more if I wanted, but instead, I choose to have a waitlist and/or send new clients to the trainer that rents space from me. It’s a nice place to be, and one which is the result of many years of work developing an online presence.


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A career as a coach or trainer is a never ending opportunity to learn, grow, and re-invent yourself.


You don’t get to pick the problems you solve because everyone who you come across is different: Different genders, ages, fitness levels, disposable time, disposable income, and almost always unsure of their commitment.


Here on Coaches Only we update the content regularly, we go in lots of different directions, and we engage with experts in all walks of life so long as they help coaches and trainers in pursuit of a fulfilling career.


There are no simple answers to how to be a good pro. No one can sell your services for you. There is no silver bullet for success.



That’s why you should sign up, be present, and when the opportunity arises, also take the initiative to contribute to the conversation.


Coaches Only is for independent coaches and trainers who believe in the value of their work and have a love of this industry.


Coaches Only is for professionals who strive to make a career that lasts, has impact, and rewards people who work hard at it.