Crunching Numbers: How to Grow a Fitness Business

Douglas Perry
Technology, Cycling, Swimming

A recent report from the IHRSA shows that the global health club industry continued to grow in 2016. The industry reached total revenues estimated at $83.1 billion, translating into roughly 200,000 clubs serving 162 million members around the world. 


Ben Midgley is the CEO of Crunch Franchise, and a veteran of the fitness industry who got his start in a small health club in Maine, before going on to become an executive at companies like 24 Hour Fitness and Planet Fitness. He co-founded Crunch Franchise in 2010.


If anyone knows what this data means, it’s Ben, so we took the time pick his brain on the subject of scaling a fitness business. As you will see in the data analysis that follows, the industry is booming, and it doesn’t look like it is going to slow down any time soon. But that’s not much help to independent fitness professionals, who struggle with long hours, low pay, and big overheads.


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